Crestron announced the appointment of industry veteran, Avi Ben-Tolila as its new Product Line Manager for Lighting and Shades in Israel. Based in the company’s Kfar Saba office, near Tel Aviv, Ben-Tolila will manage the sales of Crestron lighting and shading solutions in the Israeli marketplace. Ben-Tolila is a certified practical engineer with more than 20 years of experience in lighting and energy management systems. In this new role, Ben-Tolila will be responsible for all sales of lighting and shades solutions for the residential and commercial markets. He will be working with local integrators, architects, lighting designers and consultants to support and further expand the market for Crestron light management solutions.
Prior to joining Crestron, Ben-Tolila spent 15 years working for a lighting control distributor in Israel, where he held several positions, including installer, programmer, project manager then head of the Technical Department. In this role, he managed the entire technical staff of project managers, programmers, and technical support representatives. Ben-Tolila supported customers and the sales team, communicated regularly with the lighting manufacturer, and helped develop the market.
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